Hello, can anybody hear me or am I just talking to myself in here?
Umair Haque writes an exceptional thought provoking piece called The Social Media Bubble at Harvard Business Review.
He advances this hypothesis:
“Despite all the excitement surrounding social media, the Internet isn’t connecting us as much as we think it is. It’s largely home to weak, artificial connections, what I call thin relationships.
Do you think that is true? Certainly not true in all cases, but how much influence do the majority of us really have in social? How much are we venturing outside of this bubble to grow?
What about all the people you know who experienced social media burnout and just gave up? What impact do people giving up really have; are they even missed? What are the net-new numbers; the new blood coming in and where are they coming from?
My friend Howie at SkyPulseMedia shared his thoughts in his post Are We Really That Social and the numbers don’t lie; but is it relevant?
Show me some love
“The Internet runs on love. Equally, though, it’s full of hate: irrational lashing-out at the nearest person, place, or thing that’s just a little bit different. Read any newspaper web comments sections lately? Usually, they’re giant puddles of bile and venom. Check out these emails to Floyd Norris. Far from fueling meaningful conversation, today’s “social” web is a world full of the linguistic equivalent of drive-by shootings.”
Whereas social can seem lovey-dovey in our communities; we have all seen the ‘personalities’ who seem to thrive on controversy. This seems to attract at least short term attention, but at what cost?
We all bring our unique perspectives to the table and we don’t have to agree with each other; but are you losing audience by having manners and being civil?
What is your agenda?
Social has a very wide and diverse audience; the potential is unlimited. However, even if you have a clear mission and vision it can still be very harsh. It might look like the money is there for the grabbing, but is it really?
We all see some who use social very well. We also see the majority of us who somewhat ‘exist’ within these confines. In spite of it’s popularity, will social itself always be looked upon as a niche and either you are ‘all in’ or you are not?
I don’t have the answers
We have seen how important and effective social can be when used as a political tool allowing the ‘masses’ to have a voice. But what does that mean? When world events are happening, are you catching them in your stream? Does that have an impact on how you react to these events?
Here’s what I know
I ‘know’ more people than I did before getting into social. My community is very diverse and unique, which has certainly made me somewhat smarter and wiser on many levels.
Social is here to stay, some will maximize it’s usage and some will just exist within it’s walls.
Is it a bubble? Yes, to a certain degree because it appears you have to be totally ‘in’ to fully understand the potential it has. Can you exist and still be fully informed without it? I think so, but that is not so different from real life as well.
How big is it?
Pretty darn big; and some will argue the reach is not as deep as the social media pundits would like for us to believe. However, I will counter with if I know you and you know someone and on and on, somebody in that string will probably have influence and the ability to get things done.
What do you think; does all influence have to be global in scope or is it ok just to have a local impact? Even though it might not directly be putting money into your account, what other benefits do you see from being involved with social right now?
For me, it’s like one big Chamber of Commerce social. I attend these often and whereas I might not do business every time I attend, I am making relationships that will create opportunities later. It has been a sustainable business model for me, do you think it can work for you?
Finally, it might appear we are just talking with ourselves, but your own unique perspective; your interests, your culture, etc brings something different to the party we can all learn from.