Spin Sucks – the book; fighting the good fight

It’s not often you will see me use this platform to promote and/or review a book. After all, I am still a pretty big deal around here and my time is valuable so I just can’t share the spotlight with anybody and everybody, right?

What? Whadda mean this is the first time anybody asked me to share anything…

Well I never…

Will the real Spin Sucks please stand up?

For anybody who has met me through my social platform probably knows two things about me at this point; 1) Most of the time I am not to be taken too seriously, and 2) Gini Dietrich from Arment Dietrich gave me the key that opened up the door to this world for me.

Yes, she will have to bear that burden for the rest of her life.

All kidding aside, I do want to be serious about the Spin Sucks book review and as much as she (and others) have tried to coach my online social efforts, up to this point I’m lagging behind more out of laziness than anything else. At three years in you would think I should have a well-tuned machine by now, but oh no, it’s still the 1970 AMC Hornet model I came in with…yes, I actually drove that rig…

But that hasn’t stopped me from being observant and hanging around the fringes and sometimes it might appear I don’t know much, but I do know some things and one thing I do know, Gini knows this social game as well as anybody.

What does that have to do with Spin Sucks

The book, my review; reading it changed my life. Ok, that might be a bit of a stretch, but it did reinforce to me the right way social can be used to build your brand and make it work to your advantage.

We all know people who jumped in and thought this would be easy or by gaming the system would make them a guru and rich, but one thing stressed throughout the book is to treat this process like a marathon with proper training instead of approaching it like a sprint.

Yes, everything is fast-paced and ever-changing in the world of online social but if you took the time to do it the right way, the better chance you have of not only surviving, but succeeding as well. Spin Sucks the book provides the framework to do just that.

Clear and concise it explains how to take advantage of the opportunity to build trust through communications and using the technology currently available to deliver it; and we all know how much the digitable web has changed the way we communicate.

This is just one small actionable item however as it also addresses how to humanize and effectively tell your story and what it takes to put you in the right mindset to think like a writer, which makes the story telling much more effective. Another key point is the convergence of all media, what you own and don’t own and how that can impact your efforts and how you need to protect what you own and can control.

I was impressed enough with the book that I’m using it as my personal call to action and will be buying several copies to share as gifts with a few entrepreneurs and business owners I know. Spin Sucks and it’s message would fit very well with any current business plan today.

I am at the age where a lot of my peer group doesn’t want to embrace online social, but unless you are ready to retire tomorrow, it is never too late to be a learner.

Times aren’t changing, they have changed my friend and Spin Sucks can provide the framework of staying relevant in today’s environment and having your competition wondering what your secret sauce is.

But who are you to pontificate on this subject?

Just a mosquito on an elephant’s butt; not big enough to make too much noise, but persistent enough to be noticed…

Actually, I think Gini allowed me to be part of this process because she knows how much of a whiner I am if I don’t get to play. Plus, she probably thought my obscure little blog that doesn’t register on anybody’s radar can’t do her much harm, right?

So for what it is worth, if you think this online social thing is here to stay and you need help seeing how it can benefit you, I highly recommend you purchase this book; today. If you don’t find at least 2-3 actionable items that will help your social efforts I will personally give you your money back.

And that’s a guarantee.

Pull the trigger; buy (not steal) Spin Sucks the book now

Here’s the link; hit me with your best shot: http://ow.ly/uZVvP

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6 thoughts on “Spin Sucks – the book; fighting the good fight

  1. I love reading your writing Bill and this is a great review! “Just a mosquito on an elephant’s butt; not big enough to make too much noise, but persistent enough to be noticed” That is such a classic Bill Dorman statement!

    I don’t think you give yourself enough credit for how digitally savvy you are, the mere fact that you know how much there is to learn is proof of that. Your great content style and voice, and natural community building skills another. I think that’s the great thing about the digital world, in so many ways there are no ‘pros’, just a bunch of peers trying to learn from each other. But who am I to say, I’m like the flea that fell off the elephant as a result of the wind force from the landing mosquito’s wings!

  2. Easy now, if you feed me you might never get me to leave…:).

    Thanks so much for your kind words, it certainly made me smile and got my day off to a great start.

    The ‘social’ part I could do pretty easy, it was all the backroom stuff I didn’t pay attention to that left me with some areas I could have done a better job. However, I got in the door and this venue does provide a platform where most are willing to help in some form or fashion.

    As you know, Gini is ‘best friend’ to many and because she has been a pied piper of sorts, I only wish for her to have much success. Good to see you; I have a 1/2 brother who lives in Jax btw.

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