Bow wow yippie yo yippie yay…
Dude, you already walk around with your hand out every where you go; what do you want now?
Show me some twitter love
I have never actively tried to grow my twitter base. My efforts have been very passive indeed and pretty much only pulling the trigger after somebody shows up and then decide from there. Essentially, if you look human, have a reasonable amount of tweets I’ll probably let you in the house.
As a result of those efforts, after hanging around this joint for approximately 3-years I only have 2,990 followers. However, that is only 10 from 3,000. Therefore, I’m giving out a $100 billy dollar each to my next 9 followers and will send 5 $100 billy dollars and a DM for a great business opportunity for number 3,000.
How can you resist?
The reality is…
Unless someone is hanging on my every word in twitterville it doesn’t really matter. I still don’t do a good job of following streams, so even as twitter has become more mainstream I still mainly just broadcast blogs of others on my tweets.
The other thing about those 2,990 followers, I only really know about 150 of them. So I suppose it could be 3,000 or 300,000 for the way I use it. Somebody might look at that and think at 3,000 you are not much of an influencer so I don’t get the free stuff like some others, but even at 300,000 or 3,000,000 if nobody is really looking at your stuff, does it really matter?
However, my tweets are certainly worthy because I am sharing the works of some really talented people and if you were to take the time to see what is linked to my tweets, it might give you a ‘wow’ moment or two.
Twitter’s days are numbered
Mark my words; after twitter and other platforms (FB) become too mainstream and manipulative something new, shiny and different will come along and everybody will jump the ship.
And that begs the question, how much stock do you put into building a network on a particular platform knowing you don’t own it and it’s not going to be permanent? I guess that means if you want people to find you, you better have your own house in order with a welcome mat out front, and just rent your ride to get there, right? It doesn’t really matter how they get there, as long as they show up.
That’s what I’m going to do
For what it’s worth, if someone were to tell me they were thinking of getting in sales, I would recommend they look into insurance as a career. At least in my world it’s not a one and done, but building relationships and a book of business that pays you year after year. This might not sound too glamorous, but I can assure you the pay’s not bad and EVERYONE will buy insurance.
The downside of this model is after a while you get tired of scrumming and just want to hold onto and protect what you have. However, you do have competition, relationships change, businesses are sold and as soon as you put it in neutral you will be going backwards; you lose an account here, lose one there and then it’s hard to get the machine all cranked up again with an overflowing pipeline.
But what if your customers are your best advocates?
If I had to do it over again
I would have been more niche focused, picked a specialty type of coverage or a specific industry class and rode that horse until it had no life left whatsoever in them. It’s not a bad thing to be known as the expert in an industry.
Putting all your eggs in one basket can be dangerous, but can also be very lucrative; you just have to maintain flexibility and know when to fold them if necessary.
With a niche I think it’s much easier to communicate a social branding message in the world we live in today, and if you become known as the guy it sure makes it easier to open those doors; and standing out certainly helps.
Look at me, look at me; it’s not bragging if it’s true, right?
What do you think?
Are you better served trying to be all things for everybody, or just identifying your ideal customer/prospect and being the best you can be in that arena? I think we know the answer and if you become the best, then your customers will sell for you. How cool is that?
It might require you to get out of your comfort zone and actually have to walk away from opportunities, but at the end of the day you will be much better off.
That’s my story for now; until next time…