Are you a dog or a cat person?
Cats certainly are more self-sufficient, but come nowhere close to the unconditional love a dog will give you. Is your blog self-sufficient, or could it use some attention so it will provide your readers with unconditional love?
Is your blog man’s best friend?
I’ve been in this game long enough to see which blogs do a really good job of being welcoming, happy to see you kind of blog. And I see the ones that push, push, push with little regard as to the stickiness; they are on a mission and need to keep pumping this stuff out. Every day.
Self-sufficient indeed, but where’s the love?
Guess what? They are both effective in their own way and it really depends on your mission.
Do you want to feed your ego, or feed your wallet?
And speaking of wallet, if you were to guess, who do you think is making real money in social these days; who are the top 2 per-centers?
And what is real money? Do you think a sustainable 6-figure income puts you in that category?
Would you walk away from a 6-figure income working for someone else to become a solo-preneur in social; would you jump off that cliff because you think it has that much potential and surely you can crack the code and do better than most on your own?
Oh, I think the potential is there, but why would someone want to give up a 40-50-hr week for an 80-hr week at probably 1/2 the pay if not less?
Maybe it’s because it would be doing something you love, huh?
What does the economy have to do with it?
A lot, and I can tell you exactly when the tide turned because what fuels our revenues at Lanier Upshaw is a direct reflection of how healthy the businesses we insure are doing. Yes, there were some industries who lagged behind, but eventually it pretty much caught up with everybody.
It was the 4th quarter, 2007. That was when our cheese was moved.
We were rock-n-roll up to that point and going global…..ok, maybe regional, but we had some grandiose plans indeed. We have been digging out of a hole ever since, but happy to say the line was drawn in the sand at the end of 2011.
And any astute business owner will tell you cash is king; and fortunately we were in a good cash position when the
shit hit the fan sands started shifting.
What did that look like?
Ugly at times.
I saw more businesses either close or become shells of what they used to be; I saw more people lose their jobs and/or houses than I cared to see; and I had a strong feeling we weren’t in Kansas anymore.
I also saw many turn to social out of necessity, hoping it would keep them afloat. Yes, social is here to stay and there are plenty of opportunities, but for most it’s not like printing money. It’s more like a real job and it can be damn hard too.
But for some after they got past the pain of the life lesson learned, it has been fulfilling and successful enough to keep you going.
Why the dog analogy?
Well, I’m hoping my blog will treat me like my dog would. Even though I have neglected it somewhat lately, you should have seen it wagging its tail when I walked back in the door. It was like I never left. Talk about unconditional love indeed.
But I do realize if I don’t walk it regularly, I will still have to clean up the pee and poop regardless of how well I trained it. I would rather spend my time doing something productive.
As I inch along.
Ok, I’ve satisfied the ego thing I suppose; I have some of the best and nicest friends in here anyone could ask for. So, I guess that leaves the wallet, huh?
I don’t want to just push, push, push as that’s not my style. But since I have invested the time in learning how the game works in here, I would like to devote more time to branding Billy D as it relates to my business and ultimately that might mean more green backs, right?
It might take a while, as nobody has ever accused me of being the sharpest tack in the box; but Rome wasn’t built-in a day either.
There is no right way or wrong way, only your way.
Who let the dogs out?