You can agree or disagree, but I say the ideal candidate for a sales position is someone who enjoyed or played athletics, was an average student, and likes being around people. When interviewing for a job, the mantra among the average student was, we can justify that 2.7 GPA because it takes a lot of time to work on your social skills. We can’t have our heads buried in a book all of the time; you want someone well-rounded, right?
I certainly ran with it, because it fit me to a T.
Why is this so? Because your average student won’t over-think or over-analyze everything to death, waiting ’til the planets align and everything is perfect before they act. They won’t go that deep with it; they will just jump right in because they like the challenge and there will be people and engagement involved.
Get me in and we can figure it our from there.
Because I know people, I can pull all the right people together to assemble my A team. I just have to be smart enough…
In other words, we don’t get too hung up on worrying if that first sales call on Tuesday morning should be at 9:34 am or Wednesday afternoon at 1:46 pm, because the metrics say this is the ideal time to call.
You really don’t have to be perfect; it’s more important to take that first step and just do it.
I know numbers, I really do
I’m writing this with the caveat that some of what I mention is important, so don’t take this as me trying to discount the significance of measurement.
I will also preface this by saying I live by the numbers; I’m in sales. No duh; I know exactly how I’m doing and know how I’m doing compared to my peers. Also, our primary platform at Lanier is being able to quantify our efforts when working on improving our customer’s bottom line.
To take it a step further, we benchmark our agency’s results against other agencies, the best of the best throughout the country. We are a top-tier agency, we run with the big dogs; we certainly want to know how we stack up.
Finally, as a sports fan; I know my team’s records and where they are in the standings.
I get it; I know the importance of numbers and keeping score.
However, I also feel you can get too hung up on the numbers and take your eye off the ball and lose focus on what really drives the numbers.
I see this often in social
Yes, the somewhat geeky social crowd eats this stuff up. They love to slice and dice this information six ways to Sunday. And I’m glad I know you, because when I need it, guess who’s going to come a callin’………:).
But the prevailing thought seems to be that sub-par performance is because you are not doing everything exactly right, or at the appropriate time; when maybe you forgot to take care of the basics first.
Metrics, measurement, exact number of words, plug-ins in the right place, proper amount of share buttons, right color scheme…..on and on and on…..
But it has to be just right or nobody will stop by.
It really doesn’t; trust me, I’m living it. If I would have waited on perfect, I still would still be waiting. Sometimes it is ok to be just good enough.
All I did was get me a ‘72 Ford Pinto and it got me in the game baby. Zoom zoom. It hasn’t always been pretty and at some point the measurement and metrics will really matter, but I’m not doing too bad for a fat, pasty white guy.
Sounds like you are speaking out of both sides of your mouth
First you say how you live by the numbers, and then you say don’t worry about them. Why don’t you make up your mind Dorman? If this is supposed to be an actionable item post I might as well leave right now.
Dorman, you still suck.
Here’s the deal
You can try to be too fine; brain surgery yes, social no. Sometimes in trying to be perfect you do too much, or paralyzed into doing nothing.
Your site might be too busy, or you are changing it every other day.
Maybe you need all the bells and whistles to reach your audience, and maybe because I’m not a gadget guy, I don’t know what the heck I’m talking about.
I just know what works for me is connecting with the people first. I don’t have to try to sell you right out of the chute, but make no mistake about it, I am always selling myself. If the right opportunity presents itself and you fall into my ideal target customer group (or you know the person I want to meet), we will talk. We will discuss if there are any opportunities available, what your expectations are, and if we even need to have a second meeting.
It is a much easier process if I have taken the time to engage and develop a relationship first.
I don’t have to be perfect to have success, and neither do you; just get the ball rolling.
Don’t let paralysis by analysis stop you in your tracks; get out the door and take that first step.