Look at all these people; that must be a really good place to eat.
Blogs, like restaurants, come in all shapes, sizes and venues and cater to a varied clientele with many different tastes.
If your blog was a restaurant, what kind of ambiance and food do you have that is bringing people in the door? Will the experience be good enough they will want to come back and recommend you to others?
If your blog was a restaurant, are you a chain, or mom and pop place?
If your blog was a restaurant, are you fast food or a sit down meal?
Does your menu offer everything, or do you specialize? If you specialize, would you be serving Mexican, Italian, or Oriental.
Do you make people feel comfortable, or do you just move them along so you can turn the tables quickly?
You look just like the McDonald’s in Peoria
At least you know what to expect when you show up. The menu and the consistency is pretty much a given; not much variation from one place to another.
Not great, but not bad either; it will do in a pinch if you are hungry.
It’s quick and easy, but don’t expect any engagement; in fact, we will make it easy for you to just drive thru.
Would you recommend this place to all your friends?
I’m glad I could find you
Well, you are off the beaten path a little bit, but all the locals just rave at how good your food is.
You certainly aren’t as well-known as the big boys, but you don’t do too bad. The food and service are always impeccable and the owners act like they really appreciate you stopping by.
You always feel comfortable, and the steady clientele seem to be mostly the same people with the occasional visitor, and you know most by name.
Your success was built on you being at the restaurant all the time and people expect to see you when they come in. Unlike some of the chains where they don’t even care to know your name and barely acknowledge your presence, you definitely know the owner here and he knows you as well.
You can expect to be treated like family.
But I had Italian last night
Instead of trying to cater to the masses, you have decided to specialize on the one thing you know and do really, really well.
The good news is, you know exactly what you will get when you stop by this place. It won’t vary much, but it will be good.
You just have to be prepared that some people will not want to eat Italian every single night.
I own a restaurant, why should I network?
People are going to come to me, right? I’m a business. All I have to do is light up my pretty Open sign and sit back and count my money.
Where is everybody? Don’t they know how awesome I am and how good my food is? Why aren’t they coming in?
Do you mean I’m actually going to have to go out in the community and meet and talk with people too? Can’t I just join the Chamber and let people find me that way?
I have a restaurant to run, I’m business; I don’t have time to be social.
Did you see that Joe’s place closed?
Wow, I can’t believe it. That place was so popular, how in the heck did he not make it?
I heard Joe had taken all the chairs out so nobody would stay.
Well that sounds crazy, I thought the customers made him successful. Did he lose sight of that?
He said working sunup to sundown every single day just wore him out; he couldn’t sustain it so he had to try something different.
Maybe if he would have worked smarter he would have found a way to survive and not let the business beat him down, don’t you think?
I heard banks don’t like restaurants because they are risky business
Statistically, restaurants do not have a good track record. There are so many variables from having a quality product, hiring the right people, and actually having people show up and enjoy the food and have a good experience.
Everybody certainly knows where you are, but what are you doing to get people in the door? If they are driving by but not coming in, what should you be doing differently?
Do you think it takes a little bit more than just a pretty sign?
Do you see the similarities?
Everybody has their own method and model in social media. Personally, I see way too many people who do a lot of pushing, but give very little of themselves to pull people in. If it’s all about you and are not willing to give more than you receive, good luck with that.
Oh yeah I forgot, it’s business and you don’t have time to be social. Good luck with that too.
What’s on your menu?