A day old post can be like a piece of bread you leave sitting out overnight. It’s still a piece of bread and maybe even edible, but not exactly delectable.
Most bloggers are not writing breaking news stories, so why does a post have the most impact and most eyes only on the day it is published? Once that first day passes, it’s like yesterday’s news for some reason and regardless of the topic, it seems to lose some of its relevancy.
Even if you keep a post in your reader you have less of a sense of urgency to get back there after the first day. You know a lot of people have already stopped by the party and left their comments, so you think ‘why bother?’. What do you have to add at that point…..
But everybody didn’t get to see it
Nope, I’m pretty sure between Triberr and retweets it had all the exposure it needed.
As much as you liked the post and the urge to drag it out a few more times, the trigger has already been pulled. The reality is, there is probably not much life left in it regardless of how epic you thought it was.
Maybe if I change the title and call it something else
Nope, going to have to give that the buzzer as well.
I can include it in a list of my best of
Just because your community loves you, they will read the list post and promise to check them out, but your traffic to your linked posts will be negligible; trust me.
What if I slip it in as a guest post somewhere else?
Marginally better, but if your regular community shows up they will be on to you.
That bites a big one
It sure does, because the posts are probably pretty good; in fact, some might truly be epic. Unfortunately, they have already seen the light of day and no matter how much perfume you put on them, it will not be enough to get them invited to the dance.
So why do I even save them then?
Well, if we want to be discovered it will be nice to have a body of work someone can look at and see how you have grown and changed along the way. It will give them an idea of what kind of audience you had and if the interaction was meaningful.
They will also be able to tell what kind of consistency you had and whether you had the staying power to grind it out when things got tough.
Does that really mean anything?
In the big scheme of things? Probably not, but it sounded good when I was writing it.
How much is out there never to be discovered?
How big is the universe? Can you imagine how many abandoned blogs are in existence? Can you imagine how many have a library worth of quality material with little chance of taking it any farther than it has already been?
Do you read your old posts?
Every once in a while and sometimes I am surprised at how well I thought I did; but there have been some that need to stay just where they are, in the hurt locker of old posts.
The most interesting thing to me is looking at who commented on the older posts, and where they are today; if they are even still around.
At one point they thought I was compelling enough to visit, but maybe because I wasn’t giving them enough actionable items, it wasn’t worth staying around. Or, I could have just sucked and they felt like they were wasting their time.
That used to be a head-scratcher for me, especially when I would still see them everywhere else but my place.
But I have matured like an overripe peach and if I gave it 50% thought then, it’s less than 1 1/2% now.
If you left me, too bad so sad; I might say I knew you when when I become the next big thing. I’m not going to promise anything however….I’m just putting you on notice.
Wrap it up
What was this post about? Old posts? Really? What a douche, no wonder you are chasing people off.
What are your thoughts about the older posts? Long gone and forgotten no matter how hard you try to breathe life into them?
Is it even worth making an e-book out of them?
When is someone going to discover me?