If your involvement in social were graded by degrees of color, what color would you be? If someone states they are ‘in’ social, what does that mean exactly? If the color red is on fire and you couldn’t be ‘more in’, what is the opposite of that; your grandfather? And that’s only if he is no longer with us, because it seems every one is using the internet in some form or fashion these days, right?
Have you noticed when your parents or grandparents ‘discover’ the internet they will start forwarding every.single.chain.letter? Do you think they will change their will if you start blocking them?
What is the difference between a dabbler and a pro?
We all know those who are so connected that when Stan breaks wind in Bulgaria, Gini knows what he had for dinner in Chicago. It seems there is not one single thing that gets by them, they have somehow mastered drinking from the fire hose.
Then you have the knucklehead’s like me; yes I have a Facebook, Twitter, LinkedIn, Google +, and Pinterest account because you are supposed to, but can’t keep track of a single one of them. I spend way more time in the blogs and only occasionally poke my head up and see a tweet stream or a Facebook post. Is that really being social? Am I a social marketer’s dream or nightmare?
What are the implications?
If you are trying to monetize your efforts online, where do you think most of the people/prospects currently fall? Do you think more are muddling around like I do and typically only know what is going on if you are directly linked; or the ‘all in’ crowd that misses nothing? How do you even target something like that?
Just like in my insurance business, I have many, many more friends I socialize with than I do business with. I can spout my message all day, but most are not my prospects; they don’t want to hear it. However, and just like in social, like-minded people seem to hang together. If all we are doing is talking to ourselves, where is the power of social allowed to flourish?
What if you are one-dimensional?
Take any of the platforms I mentioned and what if you decided to just become the master of one? Would you still be considered ‘social’?
What if you decided to keep it to two; does that change anything?
Unless you take the time and effort to really ‘master’ the different platforms, how much are you diluting your efforts by just being pretty good at some? Does it even matter?
But everybody is doing it
So I hear, I guess that means I better get on board if I don’t want to be left behind. Personally, unless you really have it down pat and automated, you are still jumping on a hamster wheel with no end in sight just trying to keep up with all this.
Methinks it’s the ones who have it down pat who are pushing it to the knuckleheads like me and we are only picking up bits and pieces, and always feeling we are missing something.
Does anybody else feel like that? Is it the multiple platforms causing most of the time-suck?
I’m pretty sure I could survive without any of those platforms and still blog and comment with just about the same results. However, I am always eager to learn so it won’t be quite that easy to shake me loose; and two, I’m still having fun.
I just wonder if it’s time to get more serious with one or two of the platforms and quit trying to act like I’m everywhere when I feel like I’m nowhere most of the time.
How about you?
More platforms and gadgets, or master a few? Bottom line is to just stick with what works for you, because there is probably no right or wrong answer I suppose.