As I inch closer to my 50th post and contemplating something fantabulous to pontificate on, it did give me time to pause for reflection and wonder why I’m still standing at this point and some of my friends are not.
Most know my story of not really understanding what twitter was all about until I crossed paths with Ms Gini D. Whereas, she was the perfect teacher at the time because she was so gracious and helpful; running with that crowd caused me to believe everybody ran at that pace.
Oh, I jumped right in all right and was all over the place. And as you know in social, there is always one more person to talk to; always. Each conversation takes you farther from home and it’s very easy to get sucked in and lose your way.
This is a marathon, not a sprint
Now that I have obtained my social media guru status (it’s true, just check my bio), I feel like I’m in a position to offer sage words of advice.
Slow down, don’t jump on this hamster wheel to the point the only way you can keep pace is giving up two hours of sleep a night. Writing posts and replying to comments at 2 am is.not.sustainable and it’s just flat out ludicrous.
If this is your business model, trust me there are ways to work much smarter. Growing your business at the expense of your health or real life relationships is not sustainable either.
Where did everybody go?
I have an aversion to doing Top 10 lists, but I could very easily do a Top 10 on the people I ‘used’ to know in social; where did they go? Most will say ‘real’ life got in the way; but I will say maybe their social bar was set too high, they could not maintain the pace and it stopped being fun for them. I do miss them and from what I’m reading, there seems to be another wave close behind.
But wait, we can fix that.
Just bring back the fun
I would rather have a little bit of you than nothing at all. It’s ok to clean your reader out when you can’t keep up.
Even if this is your business model, schedule your time wisely, stay on task, and don’t let the social media spiderweb hold you captive. Otherwise, you run the risk of being the ‘whatever happened to‘ person.
- Re-evaluate and be realistic in your purpose
- Structure a healthy, sustainable existence on social
- Visit others only when time permits
- Don’t be afraid to scale back
- And most important, don’t forget to have fun