Most are familiar in some way with America’s favorite pastime, the sport of baseball. I don’t know of any other sport that lends itself more to statistics as a unit of measurement. There are probably stats to even tell you how many sunflower seeds skip spits per game.
It is very similar to social media with the various ‘stats’ used as measurement tools to track success or influence. Sometimes stats can be manipulated and misleading. Some become more obsessed with their stats to the point it can affect their actual performance.
But what have you done for me lately?
If you are a prolific batter in baseball the unit of measurement to determine your success is your batting average. It is one of the few occupations you only have to be successful one out of every four times you try and this will be good enough for a multi-million dollar contract.
However, the fallacy of relying only on gaudy stats it’s like looking in the rear view mirror to drive forward; because you are only as good as you will be in the ‘at bat’ the team needs right now. Your stats alone will not win a single game, only your actual performance will. You can’t make the argument, ‘well, I had two hits yesterday so you should give us the win today’. I’m afraid it doesn’t work that way.
Granted, the stats will be a good indication of how you should be able to perform, but no guarantee at that particular at bat. What if you had great stats but didn’t get a hit for a month or never hit with men on base? In essence, never came through in the clutch when you were needed most.
How long do you think you would stay in the lineup if you went a couple of months without performing?
But I’m just a blogger
Every time you step up to the plate in the blogosphere and hit publish, this is your ‘at bat’.
You might be the cat’s meow because everybody says you are and everyone wants to be seen at your place; but what if you didn’t get a ‘hit’ for a month? If you were playing for a rich owner, how long do you think they would keep you around? Would you risk being cut (fired) or maybe sent back to the minor leagues to try and get your groove back?
Do you feel any pressure to be a top performer every time you hit publish? Or are you ok, just to keep putting content out there whether it is any good or not? How many times did you strike out last month? What do you think your success ratio is?
Money in the bank
Averages are meaningless if you don’t get a hit when the team needs you. You will hear many a time in athletics, stats are for losers because it is a rear view mirror method of looking at performance.
Are you only as good as your last blog or have you built up enough credibility to put money in the bank along the way? If you do have some credit, how long do you think it would sustain you in case of an emergency? Do you have a plan ‘B’ to buy some time if need be?
Show me the money
Talk is cheap, stats look good but what have you done for me lately; can I spend it? In a performance based measurement system, are you losing ground as soon as you start to look backwards to see how great you were? Are you ok with having to perform every single time you swing the bat? Are you the ‘go to’ person or just a utility player, ok with being ok?
I think there are many analogies that could be made between blogging and baseball, what do you think? Is success one of of every four tries good enough?